VALLENTUNA FOTBOLL×PLAAY
Vallentuna IP

WE LOVE SPORTS

A new way to carry the club. Built for the players. Built for the stands. Built for everywhere the game goes.

EST. 1919
HOME
MATCHDAY
EST. 1919

ENTER YOUR SPORT

VALLENTUNA FOTBOLLVallentuna IP
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THE collection

LIMITED
01

CLUB EDITION

001
P

Made for the ritual before the game.

PLAYER
02

PLAYER EDITION

002
P

For the players. Built for matchday.

PARTNER
03

PARTNER EDITION

003
P

One club. Carried everywhere.

HERITAGE
04

HERITAGE 1891

AIK × PLAAY / 003
P

Built from history. Shaped for now.

DRAG TO EXPLORE →
BK HÄCKEN × CHAMPION EDITION

CHAMPIONS EDITION

A player shape created for the winning team, signed by the champions and preserved as part of club history.

EDITION CHAMPION EDITION
SIGNED BY THE CHAMPIONS 2025/26
SERIES 01 / 50

Not merchandise. A physical piece of the season, carrying the club identity and the signatures of the players who made it happen.

PLAAY AUTHENTICATED 01 / 50
01
CHAMPION EDITION BK HÄCKEN
MYSHAPE / PERSONAL SYSTEM
PLAAY ID / 001
LIVE CONFIGURATOR
MAKE IT YOURS
PLAAY
ALEXANDER 14
← DRAG TO ROTATE →
CONFIG / 001

YOUR SHAPE. YOUR IDENTITY

MAKE IT
YOURS

Build a Shape that carries your identity. Add your name and number, rotate the object and make the edition yours

01CHOOSE SHAPE✓
02ADD IDENTITYLIVE
03YOUR EDITIONPERSONAL / 001
CLUB IDENTITYPLAAY
PLAYER IDALEXANDER / #14
EDITIONPERSONAL / 001
CREATE MY EDITION↗

PERSONALISED EDITIONS ARE CREATED TO ORDER. PREVIEW IS REPRESENTATIVE.

MYSHAPE — BUILT BY YOU✦MYSHAPE — BUILT BY YOU✦MYSHAPE — BUILT BY YOU✦MYSHAPE — BUILT BY YOU✦MYSHAPE — BUILT BY YOU✦MYSHAPE — BUILT BY YOU✦
SHOP NOW CART (0)
PLAAY CLUB ECONOMICS / LIVE MODEL

THE CLUB
REVENUE ENGINE

One platform. Multiple revenue streams. Adjust the model to explore the club's commercial potential.

PROJECTED CLUB REVENUE 0 COMBINED POTENTIAL / SELECTED PERIOD
01 LOCAL MEMBER SALES

THE MEMBER ENGINE

The club activates its existing member base through a dedicated Player Edition.

LIVE MODEL
CLUB MEMBERS 2078
MEMBER CONVERSION 20%
CLUB EARNING / SALE 100
PROJECTED MEMBER REVENUE 0 0 SALES
MEMBERS × CONVERSION × CLUB EARNING
02 GLOBAL MARKETPLACE SALES

THE DISCOVERY ENGINE

PLAAY introduces the club edition to fans and collectors beyond the existing member base.

LIVE MODEL
MARKETPLACE REACH 10000
MARKET CONVERSION 5%
CLUB EARNING / SALE 100
PROJECTED MARKET REVENUE 0 0 SALES
REACH × CONVERSION × CLUB EARNING

Illustrative revenue model. Actual performance depends on audience, conversion, product mix, pricing and the commercial agreement.