Collaborations
BUILT
TOGETHER
WHERE IDENTITY
ENTERS SPORT
PLAAY creates products, editions and rituals together with organisations that shape sport. Every collaboration is built around identity, community and a product people want to use, share and remember.
BKHÄCKEN
A club-led edition built around players, supporters and matchday culture.
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NPCPADEL
Sport, community and identity brought together through the PLAAY system.
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CREEKHOUSE
A collaborative expression where brand identity meets the world of sport.
↗( THE PLAAY WAY )
FROM IDENTITY
TO PRODUCT
01
DEFINE
We begin with the partner, its identity, audience and place in the game.
02
CREATE
PLAAY develops the Shape, TagON, edition and complete visual system.
03
LAUNCH
Together we turn the product into a story, a ritual and new commercial value.
PLAAY↗