PLAAYcreates personalised editions for athletes, teams and brands
WHY ATHLETES USE SHAPES
👟 Maintains Shape
Ultra-flexible post-performance shoe shaper, anatomically developed to mimic the original shape of your sports shoes and help fight creases.
🌬 Fresher Shoes
The SHAPE REGIME shoe shaper also features an optional fragrance plug-in, designed for molecular fragrance sticks infused with carefully selected aromatic notes and patented malodor-neutralizing molecules.
⏳ Extends Shoe Lifespan
While helping your shoes maintain their shape, the plug-in gently fills them with layers of freshness and helps prevent unwanted odor between training sessions, matches and workouts.