01
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CLUB EDITION
001Made for the ritual before the game.
BK HÄCKEN×PLAAY
NORDIC WELLNESS ARENA
WE LOVE SPORTS
A new way to carry the club. Built for the players. Built for the stands. Built for everywhere the game goes.
EST. 1940
HOME
MATCHDAY
PLAAY CLUB SERIES
EST. 1940
ENTER YOUR SPORT
BK HÄCKENNORDIC WELLNESS ARENA
SCROLL
BK Häcken x plaay
More than merch
A new way to wear and support the club.
Together, we create exclusive products and collections inspired by the club, its players, supporters and culture.
Every purchase supports BK Häcken, turning club identity into new revenue for the club.
THE collection
02
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PLAYER EDITION
002For the players. Built for matchday.
03
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PARTNER EDITION
003One club. Carried everywhere.
04
P
HERITAGE 1891
AIK × PLAAY / 003Built from history. Shaped for now.
TAGON
05
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DERBY EDITION
AIK × PLAAY / 004One day. One city. One ritual.
BK HÄCKEN × CHAMPION EDITION
CHAMPIONS EDITION
A player shape created for the winning team, signed by the champions and preserved as part of club history.
EDITION
CHAMPION EDITION
SIGNED BY
THE CHAMPIONS 2025/26
SERIES
01 / 50
Not merchandise. A physical piece of the season, carrying the club identity and the signatures of the players who made it happen.
PLAAY AUTHENTICATED
01 / 50
01
CHAMPION EDITION
BK HÄCKEN
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THE PLAYER EDITION / 26
#14 HAALAND
Markus Haaland
Created of the player. Signed and Sealed as part of club history.
ISSUED TO
player
SEASON
2025 / 26
STATUS
SIGNED & SEALED
PLAAY AUTHENTICATED
01 / 30
01
player edition #14
BK HÄCKEN
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ISSUED · SIGNED · SEALED
HOVER TO PLAY THE PLAYER FILM
PLAYER ISSUED
Created exclusively for the first team. Not available for general release.
SIGNED BY CHAMPIONS
Signed by the players who made club history.
NUMBERED & SEALED
Individually numbered and protected by the Player Issue security seal.
TAGON AUTHENTICATED
Connected to its player, season and defining moment through TagON.
MYSHAPE / PERSONAL SYSTEM
PLAAY ID / 001
LIVE CONFIGURATOR
ALEXANDER
14
← DRAG TO ROTATE →
CONFIG / 001
YOUR SHAPE. YOUR IDENTITY
MAKE IT
YOURS
Build a Shape that carries your identity. Add your name and number, rotate the object and make the edition yours
01CHOOSE SHAPE✓
02ADD IDENTITYLIVE
03YOUR EDITIONPERSONAL / 001
CLUB IDENTITYPLAAY
PLAYER IDALEXANDER / #14
EDITIONPERSONAL / 001
PERSONALISED EDITIONS ARE CREATED TO ORDER. PREVIEW IS REPRESENTATIVE.
INSIDE THE BOX
MORE THAN
A SHAPE
A club product designed to be used, collected and remembered. Every edition carries a different part of the club.
Shape supports the pre-performance ritual. TagON turns every edition into a club story.
team
LOCKER
ROOM
Every team locker carries a different part of the club. Players. Supporters. History. Matchdays.
BK HÄCKEN
SHAPE
TAGON
ONE DAY. ONE CITY.
01
IFK GÖTEBORG
SHAPE
OBJECT 02
TAGON
02
AIK
SHAPE
TAGON
03
HAMMARBY IF
SHAPE
OBJECT 02
TAGON
04
DJURGÅRDENS IF
SHAPE
OBJECT 02
TAGON
05
PLAAY CLUB ECONOMICS / LIVE MODEL
THE CLUB
REVENUE ENGINE
One platform. Multiple revenue streams. Adjust the model to explore the club's commercial potential.
PROJECTED CLUB REVENUE
0
COMBINED POTENTIAL / SELECTED PERIOD
01
LOCAL MEMBER SALES
THE MEMBER ENGINE
The club activates its existing member base through a dedicated Player Edition.
CLUB MEMBERS
2078
MEMBER CONVERSION
20%
CLUB EARNING / SALE
100
PROJECTED MEMBER REVENUE
0
0 SALES
MEMBERS × CONVERSION × CLUB EARNING
02
GLOBAL MARKETPLACE SALES
THE DISCOVERY ENGINE
PLAAY introduces the club edition to fans and collectors beyond the existing member base.
MARKETPLACE REACH
10000
MARKET CONVERSION
5%
CLUB EARNING / SALE
100
PROJECTED MARKET REVENUE
0
0 SALES
REACH × CONVERSION × CLUB EARNING