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A NEW RITUAL, SHOES OFF - SHAPES IN

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PLAAY-systemet med Shape, doft och TagOn
Systemet bakom bättre skor.
Tre delar. Ett syfte.
UPPTÄCK SYSTEMET
01 SHAPE

Hjälper skorna att behålla formen.

02 DOFT

Håller dem fräscha med en signaturdoft.

03 TAGON™

Gör dem personliga med identitet och detaljer.

REDO ATT SKAPA DIN EGEN?

SKAPA DIN EGEN

PLAAY / LIVE FEED

03 / THE SYSTEM

Shape, doft och identitet i rörelse. Ett levande flöde från livet mellan passen.

01 / LIVE

THE RITUAL

THE SYSTEM

02

SHOES OFF
SHAPES IN

03 / IDENTITY

TAGON™

04 / COLOUR

FIND YOUR SHAPE

EXPLORE

06 / YOUR IDENTITY

07/ CUSTOM

Explore

01

SPORTS

EXPLORE

10

ABOUT US

EXPLORE
SHAPE. FRESHNESS. IDENTITY.
PLAAY©2026
DESIGNED IN SWEDEN

SPORT IS BUILT ON IDENTITY, CULTURE AND BELONGING. WE CREATE PRODUCTS THAT BECOME PART OF THE RITUAL — MADE TO BE WORN, SHARED AND REMEMBERED.

Let's Plaay
( CLUB EDITION )

BUILT WITH CLUBS

PLAAY creates club-specific Shapes, TagONs and merchandise built around your identity, community and supporters.
EXPLORE CLUB EDITION ↗
0 1
[ SWIPE ]
01
VW
PARTNERSHIP / GOLF
EXPLORE
02
CREEKHOUSE
PARTNERSHIP
EXPLORE
03
NORDEA OPEN
PARTNERSHIP / BÅSTAD
EXPLORE
04
FROM SWEDEN TO USA
CLUB / PLAYER EDITION
EXPLORE
05
NPC PADEL
BUILT WITH THE CLUB
EXPLORE
06
NYKÖPING BIS
CLUB / PLAYER / SPONSOR EDITION
EXPLORE
07
FC GUTE
BUILT WITH THE CLUB.
EXPLORE
NEXT
( HOW IT WORKS )
01

DESIGN

We build the edition around the club, its identity and its community.

02

LAUNCH

PLAAY handles product, setup and launch together with the club.

03

SHARE

The club creates new revenue without building a new operation.